In the mid-19th century, the discovery of chemical dyes and the Industrial revolution completely transformed the textile industry, and the traditional cultivation of naturally coloured varieties was almost entirely abandoned. Our Brazilian partners project works to re-establish these varieties in the textile ecosystem by incentivizing their cultivation and supporting the local farming community. 

Cotton accounts for 22% of global fibre production and only a mere 1% of this is organic, as of now. Our colour-grown cotton is not only organic and regenerative, but the bleaching and dyeing process, the most polluting step in textile production, is eliminated. As almost 20% of industrial water pollution worldwide comes from textile dyeing and we see how these fibres could play a major role in reducing environmental degradation by the fashion industry, and support organic farming communities along the way. 

In the current conventional system, a brown cotton sweatshirt may be grown from a genetically modified seed that forces farmers into pesticide dependence, then bleached to remove any discoloration, then dyed with synthetic, fossil fuel-based pigments, possibly containing chemicals proven as carcinogens, irritants, and hormone disruptors. Lost in this toxic spiral, the fact that cotton can be grown directly in a brown shade, without pesticides and watered by rainfall, has been neglected. We’re here to promote this logical alternative and develop a meaningful, healthy, and naturally vibrant fashion future. Let the warm tones of these natural cottons remind you of our inherent connection to the earth and inspire a sustainable reality.